VITIS sits at the intersection of everyday hygiene and specialist oral care. Produced within the Dentaid world—an oral health company founded in 1980 in the Barcelona area—the brand is positioned around practical routines that people can actually maintain.

The range is deliberately broad and specialised, spanning toothbrushes, toothpastes, mouthwashes and supporting tools. Instead of pushing a single “one size fits all” solution, VITIS emphasises personalisation: choose the format and the focus that matches your needs, whether that’s everyday cleaning, gum comfort or targeted support alongside professional advice.

For Luxx Cosmetic customers, VITIS is a credible step up from basic supermarket oral care—structured, clear, and built for consistency. The value is less about dramatic promises and more about habit: products that feel comfortable in daily use and make it easier to keep mouth care steady over time. It remains especially strong in replenishment shopping where clarity matters. The range is designed to feel usable, repeatable and easy to integrate. Overall, the brand rewards consistency rather than complexity. It remains especially strong in replenishment shopping where clarity matters. The range is designed to feel usable, repeatable and easy to integrate. Overall, the brand rewards consistency rather than complexity.